http://elliegoulding.com/
Ellie Goulding's only tattoo consists of a red outline of a triangle on the inside of her right wrist. She admits that the tattoo was a bit random "I got a random tattoo the other day" she loves triangles "triangles are my favourite shape, three points where two lines meet". She loves them so much that there is a mention of them in her song "Wish I Stayed" - "Why do I always draw triangles instead of the words this paper so deserves?" referencing to the fact that she used to "draw red triangles all the time". Goulding's love for triangles has been incorporated onto her website by having it as her icon on the tab and as the icon for the page links; making it her logo. 
The triangle (logo) is also incorporated onto her 2014 tour poster and onto the only official clothing from her store found on the website:
Out of the icons which show the main links to the pages the only one which opens in a new tab onto a new website (Universal Music) is 'Store', the rest of the pages stay within the website.
When you click 'Home', 'Biography', 'News', 'Videos', 'Live' and 'Lyrics' the background consists of the same photo of Goulding but when you click on 'Music' and 'Photos' there is different photo of Goulding. Although the colour scheme stays the same:
The way in which there is promotion for Goulding is via the bar at the top of the website which follows on every page. It includes ways to get closer to Goulding and to gain information about her, some of these are the newsletter, Soundcloud, Twitter and Facebook page.
This bar at the top can also be seen on every page:
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