Due to the fact that all genres have different styles of music videos and iconography it means that the genres have their own unique look to add to their unique sound.
Iconography is shown through an artists music videos; this is then carried out further into their lives e.g. their live performances, adverts and interviews. In other words, the iconography seen in their music videos is predominately their star image.
The pop industry seems to be ruled by women, this is not just because there seems to be more female than male pop artists but because their star image is so strong and noticeable. A perfect example is Lady Gaga who is known for her whacky outfits and dance routines which feature both within her music videos and out.
High key lighting is a key aspect of vibrant pop videos, whereas in indie videos more natural lighting is used.
Voyuerism is a aspect which can be transferred into quite a few genres including pop, dance and R'n'B. In songs which are sung my males, it is the video girls who are used for voyuerism. A reason for it being used so much must reveal its success rate and popularity. This sex appeal is achieved through outfits and body movement in the form of dance moves and behaviour.
Voyuerism is a way of marketing women, although it could be criticised, most artists from the dance and mainstream pop genre have no problem with being sexualised. Sometimes this is taken to the next level, examples of this is Rihanna's 'S&M' and 'Pour It Up'.
S&M - Banned from being aired in 11 countries due to its overtly sexual content (Southern Asia countries were the most outraged).
- YouTube restricted it by putting a parental warning and age verification (of 18 years).
Pour It Up - Banned after 10 minutes on Vevo due to its explicit content but Vevo has since reinstated it.
- Campaigners wanted YouTube to ban the video as parents were worried about their children watching the video.
As our music video does not sit within the mainstream pop genre, voyuerism will not be a key aspect of our video.
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