Thursday 19 December 2013
Your Song - Lyric Analysis
First verse: the feeling inside is the feeling which you get when you're with or thinking about the person you love, this feeling can be described as having butterflies in your tummy. Goulding is open about how she's not rich but if she was she would use it in order to get a big house for her and her partner to live in; she does this as her main priority rather than spending it on shoes and bags for herself.
It's a little bit funny
This feeling inside
I'm not one of those who can easily hide
I don't have much money
But boy if I did
I'd buy a big house where
We both could live
This feeling inside
I'm not one of those who can easily hide
I don't have much money
But boy if I did
I'd buy a big house where
We both could live
Second verse: it is clear to see that Goulding is nervous about her love as she is rambling on about the detail of the colour of his eyes when all she wants to say is how sweet they are. She is that nervous that she can't concentrate on taking in the details of the colour of his eyes.
So excuse me forgetting
But these things I do
See I've forgotten if
They're green or they're blue
Anyway the thing is
What I really mean
Yours are the sweetest eyes I've ever seen
Chorus: Goulding is proud of her love with this person because she is encouraging him to tell everybody and show her off. At the same time she hopes that he likes the song and doesn't mind that she is so open about how she feels about him. She wanted to tell her partner how much she loved him even though the song wasn't worth much in value, it came from her heart.
And you can tell everybody,
This is your song
It may be quite simple but
Now that it's done
I hope you don't mind, I hope you don't mind
That I put down in words
How wonderful life is now you're in the world
Third verse: Goulding comes up with the idea of being a sculptor but then thinks bad of the idea and dismisses it and changes it to a more exciting yet still creative idea. She feels like she isn't good enough for the partner although she is trying her best, for this reason she is doing what she is best at, song writing, rather than being something that she is not - a sculptor.
If I was a sculptor
But then again no
Or girl who makes potions in a traveling show
I know it's not much but
It's the best I can do
My gift is my song and
This one's for you
Oh [x8]
And you can tell everybody
This is your song
It may be quite simple but
Now that it's done
I hope you don't mind, I hope you don't mind
That I put down in words
How wonderful life is now you're in the world
So excuse me forgetting
But these things I do
See I've forgotten if
They're green or they're blue
Anyway the thing is
What I really mean
Yours are the sweetest eyes I've ever seen
Chorus: Goulding is proud of her love with this person because she is encouraging him to tell everybody and show her off. At the same time she hopes that he likes the song and doesn't mind that she is so open about how she feels about him. She wanted to tell her partner how much she loved him even though the song wasn't worth much in value, it came from her heart.
And you can tell everybody,
This is your song
It may be quite simple but
Now that it's done
I hope you don't mind, I hope you don't mind
That I put down in words
How wonderful life is now you're in the world
Third verse: Goulding comes up with the idea of being a sculptor but then thinks bad of the idea and dismisses it and changes it to a more exciting yet still creative idea. She feels like she isn't good enough for the partner although she is trying her best, for this reason she is doing what she is best at, song writing, rather than being something that she is not - a sculptor.
If I was a sculptor
But then again no
Or girl who makes potions in a traveling show
I know it's not much but
It's the best I can do
My gift is my song and
This one's for you
Oh [x8]
And you can tell everybody
This is your song
It may be quite simple but
Now that it's done
I hope you don't mind, I hope you don't mind
That I put down in words
How wonderful life is now you're in the world
Copyright Permission Request
Ellie Goulding is under the labels of Neon Gold, Polydor, Cherrytree and Interscope. In order to get copyright permission we had to contact a record label and this proved very hard due to the fact that there are next to none contact details.
On http://www.codaagency.com/artist/53-ellie-goulding it gave us the email addresses for the agents, we have emailed them and are awaiting a reply.
We also emailed any other contact details that we could find but even in January we have still had no reply.
On http://www.codaagency.com/artist/53-ellie-goulding it gave us the email addresses for the agents, we have emailed them and are awaiting a reply.
We also emailed any other contact details that we could find but even in January we have still had no reply.
Wednesday 11 December 2013
Textual Analysis of Music TV Logos
Channel: MTV
What does the font and colour of the logo suggest about the type of music on the channel?
MTV has a range of difference logos which include the same font and layout of 'MTV' but they are just coloured differently. In this particular logo the colour scheme consists of only black and white which can be viewed as both sophisticated and boring. This colour scheme gives the feel of a classic look but it also gives the feel of the sixties. The solid block which makes the 'M' is the most dominate letter, it is in contrast to the handwritten 'TV'. The 'V' is in the shape of a tick which suggests that this is the right/correct channel to be watching.
What objects or shapes are used in the logo and what do these suggest about the channel?
A 3D 'M' is used to stand for 'music' which could mean that it covers 360o of music genres, which in a way it does as it features channels such as Rocks and Dance. The 'TV' written part looks like it has been graffitied onto the 'M' which is solid which could symbolise a wall.
What kind of audience does the channel logo seem to suggest?
If the colour scheme is viewed as boring and classic then the audience is shown to be older people such as those in their 70s onwards. However, if the graffiti effect is perceived then it would attract the younger generation; this includes teenagers and young adults.
Channel: Kiss
What does the font and colour of the logo suggest about the type of music on the channel?
The font consists of a sans serif font which is a simple font yet it is easy to read therefore putting the brand out there. As the colour in this particular logo consists of pink and purple it gives the idea that is plays girly pop songs.
What objects or shapes are used in the logo and what do these suggest about the channel?
The purple shape that is used is in the shape of a 'K', it looks similar to Pacman, looking like it is going to eat up the letters. Despite the logo being in pink and purple, I get the idea that it is placed on a desert, perhaps on the top of the pyramid; this could suggest exotic music. However, the shapes used in the background look like crystals; possibly suggests that the channel is grand and expensive.
What kind of audience does the channel logo seem to suggest?
Due to the colour of the logo it seems to suggest that this channels main audience consists of females.
Channel: Magic
What does the font and colour of the logo suggest about the type of music on the channel?
The font looks handwritten as it is joined up, this gives it a feel that it features older music as nowadays everything seems to be typed. As it is written in blue it could give the idea of chilled music being played.
What objects or shapes are used in the logo and what do these suggest about the channel?
The fact that the 'i' is dotted with a yellow dot makes it stand out more than if it just featured a blue dot. The yellow could be symbolic of a sun suggesting that the music played on the channel will brighten up your day.
What kind of audience does the channel logo seem to suggest?
The logo seems to suggest and older audience or those who are interested in music from previous decades.
What does the font and colour of the logo suggest about the type of music on the channel?
MTV has a range of difference logos which include the same font and layout of 'MTV' but they are just coloured differently. In this particular logo the colour scheme consists of only black and white which can be viewed as both sophisticated and boring. This colour scheme gives the feel of a classic look but it also gives the feel of the sixties. The solid block which makes the 'M' is the most dominate letter, it is in contrast to the handwritten 'TV'. The 'V' is in the shape of a tick which suggests that this is the right/correct channel to be watching.
What objects or shapes are used in the logo and what do these suggest about the channel?
A 3D 'M' is used to stand for 'music' which could mean that it covers 360o of music genres, which in a way it does as it features channels such as Rocks and Dance. The 'TV' written part looks like it has been graffitied onto the 'M' which is solid which could symbolise a wall.
What kind of audience does the channel logo seem to suggest?
If the colour scheme is viewed as boring and classic then the audience is shown to be older people such as those in their 70s onwards. However, if the graffiti effect is perceived then it would attract the younger generation; this includes teenagers and young adults.
Channel: Kiss
What does the font and colour of the logo suggest about the type of music on the channel?
The font consists of a sans serif font which is a simple font yet it is easy to read therefore putting the brand out there. As the colour in this particular logo consists of pink and purple it gives the idea that is plays girly pop songs.
What objects or shapes are used in the logo and what do these suggest about the channel?
The purple shape that is used is in the shape of a 'K', it looks similar to Pacman, looking like it is going to eat up the letters. Despite the logo being in pink and purple, I get the idea that it is placed on a desert, perhaps on the top of the pyramid; this could suggest exotic music. However, the shapes used in the background look like crystals; possibly suggests that the channel is grand and expensive.
What kind of audience does the channel logo seem to suggest?
Due to the colour of the logo it seems to suggest that this channels main audience consists of females.
Channel: Magic
What does the font and colour of the logo suggest about the type of music on the channel?
The font looks handwritten as it is joined up, this gives it a feel that it features older music as nowadays everything seems to be typed. As it is written in blue it could give the idea of chilled music being played.
What objects or shapes are used in the logo and what do these suggest about the channel?
The fact that the 'i' is dotted with a yellow dot makes it stand out more than if it just featured a blue dot. The yellow could be symbolic of a sun suggesting that the music played on the channel will brighten up your day.
What kind of audience does the channel logo seem to suggest?
The logo seems to suggest and older audience or those who are interested in music from previous decades.
Monday 9 December 2013
Lyrics Illustrated in Music Videos
A music video is a short film which integrates a song and imagery produced for promotional purposes.
Lyrics can be illustrated by the artist themselves i.e. by miming, pointing or using their fingers.
They can be illustrated by giving a visual to something which is mentioned i.e. if the lyrics were 'drinking coffee' then a visual of someone drinking coffee would be shown.
Lyrics can be illustrated by the artist themselves i.e. by miming, pointing or using their fingers.
They can be illustrated by giving a visual to something which is mentioned i.e. if the lyrics were 'drinking coffee' then a visual of someone drinking coffee would be shown.
Conducting Target Audience Research
Questions we asked the target audience:
What genre of music do you generally listen too?
Indie, rock
Underneath the questions, the most common answers have been put.
INTRODUCTION
What are your hobbies/interests?
Skateboarding, football, art
What words would you use to describe yourself?
Imaginative, creative
Who are your celebrity icons?
Arctic Monkeys, David Beckham
What are you typical plans for the weekend?
Parties, football, art galleries
Parties, football, art galleries
Where do you like to go?
Shopping, skateboarding
Shopping, skateboarding
MUSIC
Which band/artists do you most frequently listen to?
Arctic Monkeys, The Killers, KodalineWhat genre of music do you generally listen too?
Indie, rock
What do you want to see in a music video?
colourful, attracts attention, women
colourful, attracts attention, women
Name a music video you like and why
Coldplay - Strawberry Swings
Kodaline - All I Want
Coldplay - Strawberry Swings
Kodaline - All I Want
TV
What are your favourite TV channels?
BBC3, BBC1, E4, ITV1
BBC3, BBC1, E4, ITV1
What music channels do you watch?
MTV, MTV Rocks, Kerrang!
MTV, MTV Rocks, Kerrang!
RADIO
Which radio station do you most frequently listen to?
Magic, Kiss, Radio 1
SOCIAL NETWORKING
Do you prefer Facebook or Twitter?
Twitter
How many times a day do you check your profile?
5 - 10
5 - 10
Does the power of hash tagging circulate a trend?
Yes!
Yes!
Does social networking help promote a new music video?
Definitely!
Definitely!
SHOPPING
Which shops are the majority of your clothes from?
River Island, Topshop/man, Primark, Urban Outfitters, charity shops
River Island, Topshop/man, Primark, Urban Outfitters, charity shops
What are you favourite brands?
Ralph Lauren, Supreme, Puma, Converse
Ralph Lauren, Supreme, Puma, Converse
What is a typical outfit that you would wear?
Skinny jeans, trainers, vans, polo shirt, denim jacket, casual dress
OTHER
Which newspaper do you read the most?
The Sun
Which magazine do you read the most?
Glamour, Kerrang!
Which newspaper do you read the most?
The Sun
Which magazine do you read the most?
Glamour, Kerrang!
Sunday 8 December 2013
Storyboard 1
Here are the photos of the initial storyboards:
I have made a video of some of the pictures of the storyboard to give a visual to how the video will flow:
Monday 2 December 2013
Structure of a Music Video: Narrative and Performance - How much?
Ruby:
Here I have looked into how much lip synching and narrative and performance there are in music videos within different genres:
Amie:
Adele- Make You Feel My Love: The powerful ballad is a performance piece with a little bit of a narrative as we find her in a hotel room checking her phone etc although I don't think I would actually even class it as a narrative but just a performance as it is more the setting. The song is too strong to need a story to go with it as her amazing voice tells the story for you.
Jay Z and Kanye West- In Paris: This is a performance piece high paced with modern effects from their tour together. The pair represent a united front whilst managing to promote their tour within the music video!
Martin Garrix- Animals: The video is a narrative piece but obviously has the typical club setting and people dancing. This is why a narrative really works for this video as the lyrics are so limited they can creatively do anything they wish narratively but they just would not be able to construct a performance.
Tinie Tempah- Trampoline: Is a cleverly structured performance piece which uses bold words across the screen to highlight his the lyrics creating a strong relationship a clear advantage of using a performance. The black and white visual effect also looks good as I believe it always looks classy.
Here I have looked into how much lip synching and narrative and performance there are in music videos within different genres:
Amie:
Adele- Make You Feel My Love: The powerful ballad is a performance piece with a little bit of a narrative as we find her in a hotel room checking her phone etc although I don't think I would actually even class it as a narrative but just a performance as it is more the setting. The song is too strong to need a story to go with it as her amazing voice tells the story for you.
Jay Z and Kanye West- In Paris: This is a performance piece high paced with modern effects from their tour together. The pair represent a united front whilst managing to promote their tour within the music video!
Martin Garrix- Animals: The video is a narrative piece but obviously has the typical club setting and people dancing. This is why a narrative really works for this video as the lyrics are so limited they can creatively do anything they wish narratively but they just would not be able to construct a performance.
Britney Spears- Work Bitch: The narrative video promotes her new residency in Las Vegas which reveals the artist and the label using a video as a platform to provide and gain publicity and promote what they got going on else where in their lives. Generally within her music videos she also promotes her perfumes proving how an artist uses a narrative to their advantages.
Tinie Tempah- Trampoline: Is a cleverly structured performance piece which uses bold words across the screen to highlight his the lyrics creating a strong relationship a clear advantage of using a performance. The black and white visual effect also looks good as I believe it always looks classy.
Wilkinson- Afterglow: This is one of my favourite music videos as I think that it has been so cleverly done. It is a narrative a couple and about the adventures they do on with subtitles included. It is the first and only video of its kind as I have not been able to find any more. I would of like to used similar stylistic features but it would have been too close to the original.
From my research it is clear that different music videos combine narrative and performance in different combination or chose one or the other. This indicates that when Ruby and I make creative decisions about our music video that their is not necessarily a right or wrong answer. From a student point of view I think it would be the best for us visually with the tools we have to a combination of performance and narrative to make it look like it would fit in the real multi media world.
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