Conducting Target Audience Research

Questions we asked the target audience: 

Underneath the questions, the most common answers have been put.

INTRODUCTION 

What are your hobbies/interests?

Skateboarding, football, art

What words would you use to describe yourself?

Imaginative, creative 

Who are your celebrity icons?

Arctic Monkeys, David Beckham 

What are you typical plans for the weekend?
Parties, football, art galleries

Where do you like to go?
Shopping, skateboarding

MUSIC

Which band/artists do you most frequently listen to?

Arctic Monkeys, The Killers, Kodaline
What genre of music do you generally listen too?
Indie, rock

What do you want to see in a music video?
colourful, attracts attention, women

Name a music video you like and why
Coldplay - Strawberry Swings
Kodaline - All I Want

TV

What are your favourite TV channels?
BBC3, BBC1, E4, ITV1

What music channels do you watch?
MTV, MTV Rocks, Kerrang!

RADIO

Which radio station do you most frequently listen to?

Magic, Kiss, Radio 1

SOCIAL  NETWORKING 

Do you prefer Facebook or Twitter?
Twitter

How many times a day do you check your profile?
5 - 10

Does the power of hash tagging circulate a trend?
Yes!

Does social networking help promote a new music video? 
Definitely!

SHOPPING

Which shops are the majority of your clothes from?
River Island, Topshop/man, Primark, Urban Outfitters, charity shops

What are you favourite brands?
Ralph Lauren, Supreme, Puma, Converse

What is a typical outfit that you would wear?

Skinny jeans, trainers, vans, polo shirt, denim jacket, casual dress

OTHER 
Which newspaper do you read the most?
The Sun
Which magazine do you read the most?
Glamour, Kerrang!