Here I have looked into how much lip synching and narrative and performance there are in music videos within different genres:
Amie:
Adele- Make You Feel My Love: The powerful ballad is a performance piece with a little bit of a narrative as we find her in a hotel room checking her phone etc although I don't think I would actually even class it as a narrative but just a performance as it is more the setting. The song is too strong to need a story to go with it as her amazing voice tells the story for you.
Jay Z and Kanye West- In Paris: This is a performance piece high paced with modern effects from their tour together. The pair represent a united front whilst managing to promote their tour within the music video!
Martin Garrix- Animals: The video is a narrative piece but obviously has the typical club setting and people dancing. This is why a narrative really works for this video as the lyrics are so limited they can creatively do anything they wish narratively but they just would not be able to construct a performance.
Britney Spears- Work Bitch: The narrative video promotes her new residency in Las Vegas which reveals the artist and the label using a video as a platform to provide and gain publicity and promote what they got going on else where in their lives. Generally within her music videos she also promotes her perfumes proving how an artist uses a narrative to their advantages.
Tinie Tempah- Trampoline: Is a cleverly structured performance piece which uses bold words across the screen to highlight his the lyrics creating a strong relationship a clear advantage of using a performance. The black and white visual effect also looks good as I believe it always looks classy.
Wilkinson- Afterglow: This is one of my favourite music videos as I think that it has been so cleverly done. It is a narrative a couple and about the adventures they do on with subtitles included. It is the first and only video of its kind as I have not been able to find any more. I would of like to used similar stylistic features but it would have been too close to the original.
From my research it is clear that different music videos combine narrative and performance in different combination or chose one or the other. This indicates that when Ruby and I make creative decisions about our music video that their is not necessarily a right or wrong answer. From a student point of view I think it would be the best for us visually with the tools we have to a combination of performance and narrative to make it look like it would fit in the real multi media world.
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