Wednesday 11 December 2013

Textual Analysis of Music TV Logos

Channel: MTV

What does the font and colour of the logo suggest about the type of music on the channel?
MTV has a range of difference logos which include the same font and layout of 'MTV' but they are just coloured differently. In this particular logo the colour scheme consists of only black and white which can be viewed as both sophisticated and boring. This colour scheme gives the feel of a classic look but it also gives the feel of the sixties. The solid block which makes the 'M' is the most dominate letter, it is in contrast to the handwritten 'TV'. The 'V' is in the shape of a tick which suggests that this is the right/correct channel to be watching.

What objects or shapes are used in the logo and what do these suggest about the channel?
A 3D 'M' is used to stand for 'music' which could mean that it covers 360o of music genres, which in a way it does as it features channels such as Rocks and Dance. The 'TV' written part looks like it has been graffitied onto the 'M' which is solid which could symbolise a wall. 

What kind of audience does the channel logo seem to suggest?
If the colour scheme is viewed as boring and classic then the audience is shown to be older people such as those in their 70s onwards. However, if the graffiti effect is perceived then it would attract the younger generation; this includes teenagers and young adults.

Channel: Kiss






What does the font and colour of the logo suggest about the type of music on the channel?
The font consists of a sans serif font which is a simple font yet it is easy to read therefore putting the brand out there. As the colour in this particular logo consists of pink and purple it gives the idea that is plays girly pop songs.


What objects or shapes are used in the logo and what do these suggest about the channel?
The purple shape that is used is in the shape of a 'K', it looks similar to Pacman, looking like it is going to eat up the letters. Despite the logo being in pink and purple, I get the idea that it is placed on a desert, perhaps on the top of the pyramid; this could suggest exotic music. However, the shapes used in the background look like crystals; possibly suggests that the channel is grand and expensive.

What kind of audience does the channel logo seem to suggest?
Due to the colour of the logo it seems to suggest that this channels main audience consists of females.



 Channel: Magic


What does the font and colour of the logo suggest about the type of music on the channel?
The font looks handwritten as it is joined up, this gives it a feel that it features older music as nowadays everything seems to be typed. As it is written in blue it could give the idea of chilled music being played.

What objects or shapes are used in the logo and what do these suggest about the channel?
The fact that the 'i' is dotted with a yellow dot makes it stand out more than if it just featured a blue dot. The yellow could be symbolic of a sun suggesting that the music played on the channel will brighten up your day.

What kind of audience does the channel logo seem to suggest? 
The logo seems to suggest and older audience or those who are interested in music from previous decades.

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