It is becoming increasingly obvious that the way many stars are promoting their music videos is by including the shock factor although perhaps you could say that the prodigy set off this trend with Smack My Bitch Up it is still continuous with videos like Miley Cyrus' Wrecking Ball. The latest hot topic is Kanye West's new video Bound 2 from his 'Yeezus' album which takes the male gaze and voyeurism to another level and really could be considered as vulgar. Him and the mother of his child Kim Kardashian appear to be having sexual intercourse on a bike although they were probably not they might as well be...
Source: Mail Online
With approximately 60,000 dislikes and only about 13,500 likes to date it is clear that this video is an example of a step too far but you did begin to question was it supposed to be? With views already exceeding 7 million within 24 hours of Kim Kardashian posting it on her blog raises that the vulgarity of the video has in fact generated so much publicity that people are already talking about it, going crazy over twitter and listening to his song despite wether they like or dislike the video- never even mind that song that's a whole other story in itself! It just goes to prove the platform that a music video does provide for the artist with the image and portrayal it sets.
Source: Daily Mail/ Twitter
Other celebrities have made their own spoof of the video generating more hits although they are clearly trying to take the mic and make a laughing stock out of the pair. The new craze of music videos and the publicity it generates is distracting from the music and I believe to be ruining the industry as people are more obsessed over what their favourite celebrities are doing rather than celebrating and enjoying there music.
No comments:
Post a Comment