How Women Are Presented in Music Videos

AMIE:

Media has reshaped reality in the way in which they present women within their music videos. They try and create a desirable effect in order to drive sales and generate interest. Stereotypically, women are sexualised within music video which would be hard to implement without music videos anyone as getting an actress of our similar age to feel comfortable doing that is very slim and we wouldn't want to do this within our music video anyway but with this approach dominating most of the market it was important to look at...  


Women in Music Videos


From burlesque girls to strippers most music videos especially within the rap industry as they try and cast the 'pimp and ho vibe'- videos always include a pole with girls prancing around in next to no clothes with cheeky fragmented body shots throughout. Without questioning it morality and the effect on children as they view their role models it clearly creates sales and interest otherwise record labels wouldn't do it- the old phrase 'sex sells' seems very apparent. 

RUBY:

Overall, the main use of women in music videos is generally for just their bodies and for the purpose of being accessories to men.