Music Drives The Pace of The Editing

Ruby:

Editing fits the tempo of the music. If the pace is fast then this will mean fast cuts which highlight the pace and show the meaning of the song.

The shorter the sequence and the more edits made mean the faster the pace will be. 

The camera movement and the composition of the images play a role in the tempo.

Here I have used examples of both fast and slow pace songs, in particular Amie and I are focussing on the slower paced songs because this is the pace of our chosen song - your song. We have noticed that in slow paced songs the shots are longer, in some of these shots they are very still but in others it features the artist moving. An example of a still shot is the opening to skyscraper and an example of a  long shot where the artist is moving can be found in Beyonce's drunk in love. 

Amie:

Music throughout all music videos drives the pace of the editing which is something will obviously needed to be considered when editing our own music video. To ensure we understood this we looked at various music videos to see how they done this.

Rihanna- We Found Love

If you could manage to keep up with yourself during this video I would be very impressed. The editing is so fast to match the beat you need to keep up or watch it a few times to value the different shots. Besides the incredible style to this video the fast pace cuts is determined by the beat. This creates an exciting atmosphere which then matches the dance genre it goes along with.

Justin Timberlake- Cry Me A River

The narrative and performance element of this video combined has a strong story which is defined and made from the beat. The pace of the editing is driven by the music and the visual images is told within this capacity proving that the story comes from the lyrics. 

Rihanna ft. Kanye West- All Of The Lights

The dance and rap combination video is a combination of all kinds of elements but like the other videos it is increasingly obvious that you cannot deny that music drives the pace of the editing. Even with all the text features at the beginning video they change according the to the lyrics/ beat. It would be hard to find a video that would reject this theory. 

Jay Z ft. Kanye West- In Paris 

The technical advance on their world tour was brought forward within this music video. The video without a doubt drives the pace of the editing. From when he is singing, to the lighting and all the girls dancing the pace is always made to fit the music. As the music slows so does the upbeat video. This video is a fantastic example as to how editing is driven by the music.  

Adele- Make You Feel My Love 

Although our song is not quite a ballad this video replicates the sense of pace Ruby and I will be working with as we are editing. The slow music really does have a slow pace and it certainly not full of fast paced cuts. This allows for a more dramatic performance and strong narrative. Also following the other research regarding the demand for close up's it will also provide many opportunities for the audience to feel at one with the artist creating a more intimate feel. 

Ellie Goulding- Your Song




Within our music video our song is rather slow paced with insinuates to me that our shots need to match them and unlike hard core rapper video with not be constantly changing to the beat. Ours has more of a soothing feel to it so the pace of our cuts need to a lot slower to give the mellow feel that the song has to it. Looking at other music videos really helped me to notice what we need consider when we edit our own music video which is obviously the soul purpose of research. This post will be refered back to as we can look at other examples to ensure that our music video would survive in the real multi media world to ensure that we are aiming for the top grades.